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RollingDigital In The News

"Two More RollingOrder Merchants Join the Ranks"

Monday, August 11, 2003

Danbury, CT: RollingDigital launched two new ecommerce sites today. Both are hosted by RollingDigital, and are running on RollingOrder’s Ultra-Secure eCommerce Platform. This event follows closely on the heels of releasing version 2.1 of RollingOrder’s novel Internet transaction pro-cessing software. These sites showcase, not only the aesthetic and programming skills of RollingDigital’s web developers, they dramatically demonstrate the versatility of RollingOrder to serve the ecommerce needs of Internet entrepreneurs, both large and small. One site, www.healthlinkamerica.com, has been operating for a number of years selling natural immunity and hormone balance boosters online. This classy new electronic storefront dramatically enhances Health Link America’s online image. The other, www.homecarepets.com, is a local “Ma & Pa” enterprise specializing in high quality doggie daycare where canine friends camp-out right in the proprietor’s living room.

RollingOrder is not just another “shopping cart.” It is a full-featured order-entry and online transaction processing service that “self-configures” itself to conform to the individual look and feel, including branding, of each merchant’s website. RollingOrder merchants have 24/7 access to all of their customers’ contact, mailing and shipping information. However, for the protection of customers and merchants, alike, credit card numbers, driver’s licenses, bank account numbers, and other forms of extremely sensitive personal information needed to process credit cards and eChecks are never visible to merchants or third parties.

Walt Runkis, the company’s CEO explains it this way. “We’ve created an online order entry system designed to give merchants everything they need to succeed in today’s fast-pace world of online ecommerce: a transaction processing office, an inventory system, invoicing system, and secure customer database. At the same time, it gives customers the confidence to purchase from previously unknown merchants, safe in the knowledge that their personal information will never fall into unscrupulous hands. Identity theft is the fastest growing crime in America today; everyone’s concerned. All information exchanged between our ultra-secure server and your workstation is encrypted using the same SSL technology your bank uses when your access your accounts online. And, all sensitive personal information is “ScrambleStored™” before being stored on our secure server using state-of-the-art encryption technology.” Walt would not comment, “for security reasons,” on the nature of the cipher system RollingOrder uses, except to say, “It has been used for several years by businesses and government agencies to protect a wide variety of sensitive data. And, in all that time, there is no known incidence where it was known to be cracked.” Let’s face it; no computer is “absolutely” hack-proof. Even the Department of Defense has been hacked. But with our ScrambleStored technology, it would take the NSA’s super computers to make any sense out of the data.

For additional information about RollingOrder contact: info@rollingorder.com or visit their website at: www.rollingorder.com. RollingOrder was created with start-up funding provided by SciBios, LLC www.scibios.com.



RollingDigital is a Internet technology incubator created in partnership with SciBios, LLC (www.scibios.com).

For additional information contact: info@rollingdigital.com